McLaren Racing in 2021 is going for it, creating new challenges, expansion and further developments to the McLaren eSports brand. Here we see a continuation to their partnership with Splunk.
We know over recent years sim racing eSports is a growing brand and the giants of racing, McLaren, are no strangers to the challenge in motorsport. Moving forward in 2021, McLaren Racing are pleased to announce their expansion with Splunk becoming an Official Global Partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge.
McLaren Racing and Splunk Inc., provider of the Data-to-Everything™ Platform, today announced an expansion of their partnership, with Splunk becoming an Official Global Partner of the McLaren Shadow esports team and the Logitech McLaren G Challenge.
The relationship, which began in 2020, will now see Splunk provide data analysis and live dashboards for the McLaren Shadow esports team. The Splunk® platform will be used to analyze timing data, tyre temperatures and wear, optimal throttle and brake application and other metrics, increasing the esports team’s competitiveness in the V-10 R League, eNascar Coca-Cola iRacing competition and the F1 Esports Series.
Additionally, Splunk will collaborate with McLaren’s pioneering young esports driver development programme, the McLaren Shadow Academy.
Splunk data will also provide insight to support the Logitech McLaren G Challenge global eracing series when it returns in summer 2021, while also helping to develop coaching capabilities for the wider gaming community.
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US.
The team is contesting the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo, and in the 2021 INDYCAR Series with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. In 2022, McLaren Racing will enter a new category of motorsport when it enters a team into Extreme E, the innovative all-electric off-road racing series.
Splunk Inc. (NASDAQ: SPLK) turns data into doing with the Data-to-Everything Platform. Splunk technology is designed to investigate, monitor, and analyze and act on data at any scale.
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To find out more about Splunk visit: Driven by Data: Splunk and McLaren Team up for Formula 1 Success | Splunk
To find out more about McLaren Racing visit: McLaren Racing – Official Website
To find out more about Logitech visit: Logitech McLaren G Challenge Eracing Series (logitechg.com)